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Spilling Secrid’s Secrets

Posted on October 15, 2020

Not so long ago, travel for most people was limited by how far they could go on foot or by horse. Today we can cross hundreds of miles in a day, and what we consider a daily commute would have been called a voyage a couple of generations ago.

While the speed and mode of travel have changed, our need to carry the essentials with us hasn’t. We still look to carry identification, currency, and entertainment wherever we go; we’ve just managed to make these tools smaller and easier to carry. This explains the wallet’s enduring popularity and evolving form.

Secrid’s founders have always had an eye on the future. Made in Holland with great care for quality, people, and the environment, Secrid’s pocket-sized essentials are a combination of industrial design and fashion.

In 1997, as cash began to make way for credit cards, they created their first minimal wallet – the Secrid Bodycard. In 2009, amidst the devastation of the 2008 economic meltdown, they launched what soon became the heart of the brand, the Cardprotector. Today, the brand is powered by a diverse team with an average age of 29 and Secrid products are sold in over 5000 stores worldwide.

The revolutionary brand is responsible for some of the most exciting innovations and collections in the industry, including:

The Cardprotector: This novel idea won the 2010 Red Dot Design Award and features a patented mechanism that allows the user to slide out his/her cards with one simple motion, ready for immediate use. Its aluminium casing protects the cards from bending, breaking, and unwanted wireless communication. The Cardprotector is still very popular over a decade later, both independently and as part of Secrid’s most popular wallet styles, like their Miniwallet and Slimwallet.

The Yard Collection: This collection introduces a microfibre engineered to replace leather. The wallets are produced in Germany and assembled in Holland. Unique to the touch, the models in this collection are very durable and bright.

The Stitch Collection: An embodiment of the brand’s passion for style and their mastery of different production techniques, this gorgeous collection employs beautiful leather as its canvas and detailed embroidery as paint.

The Powder Collection: Secrid built its reputation on its ability to create products that match the needs of the future. This collection is a new step towards a zero-carbon footprint and a zero-waste supply chain. It features a new powder-coating technique that upcycles minuscule scratches on the aluminium to create brightly coloured minimalist wallets.

Every Secrid wallet is made in Holland from the finest materials. You can explore the brand’s exciting collections and products in William Penn retail stores or by visiting the website.

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