When you delve into Indian history, you will see that many countries wanted to capture the Indian subcontinent for its richness, in terms of natural bounty, arts, crafts and wealth. The diverse culture and heritage of our nation have greatly influenced artists and craftspeople. However, over the years, globalisation has pushed the beautiful Indian products to the sidelines. “Vocal for Local” and “Local for Global” campaigns advocated by the PM aims to encourage the Indian brands and take them to an international level. Atma-nirbharta or self-reliance is the core concept on which the campaign is built.
India – A Treasure Trove of Creative Design
From the rangolis in front of homes to the detailed paintings that grace the walls of the historical buildings, art is a form of creative expression since ancient times. A few of the famous Indian painting styles are Madhubani folk paintings, Warli tribal paintings, Phad narrative scroll painting, Khalighat paintings, Kalamkari hand paintings, Miniature paintings, Patachitra cloth scroll paintings and Picchwai devotional paintings. Designs, patterns, and motifs inspired by these painting styles are used in textiles and accessories.
The sculptures you see in the temples are unique and realistic. They are not just an expression of creative thinking but historical records of our ancient culture, tradition and lifestyle. The intricate sculptures in the temples, rocks and caves give us an insight into the rich cultural history of our ancestors. We have sculptures made of terracotta, stone, wood, clay and even metal. These intricate sculptures have inspired the design of many home décor products and accessories.
The Indian architecture has changed with time as it was influenced by the numerous nations that invaded the country. The most famous architecture styles are Indo-Saracenic, Hindu temple, Mughal, Indo-Islamic, Indian rock-cut, Dravidian, Buddhist, Hoysala, and Kerala. The architectural styles depended on the location, ruler and beliefs. There is so much variety and creativity in each architectural style.
Handcrafted items from India are popular across the world. When the invaders would go back to their country from India, they would carry with them the vibrant and beautiful craft items from our country. The handcrafted items are made from natural materials using traditional techniques. From wood-carved Channapatna toys to Kanchipuram silk sarees, there is a wide variety of desi items that are popular worldwide. Traditional crafts people make amazing handcrafts from wool, wood, jute, shell, brass, clay, jute, leather and lots more. Handcrafted items from India are coveted by collectors across the globe. Whether the items have a simplistic design like a bamboo basket or a detailed work like a Zardozi shawl, the allure of the handcrafted items from India last forever.
Top Desi Brands
The economy has become so globalised that it is difficult to find out the origin country of the products that we buy from stores or online. However, there are a few brands that are truly desi. These companies are in India, based on Indian art, craft and architecture and employ Indians. Such desi companies are not only taking the rich heritage of the country to a global platform but are also boosting the Indian economy. A few of the top desi brands that are well-known for their truly India products are:
Anand Prakash
Anand Prakash is a premier Indian brand that manufactures journals, bookmarks, stationery, jewellery and souvenirs. The exquisite collectables reflect the ethnic art and culture of the nation. The stationary products are inspired by Anand Prakash’s personal experiences and reflect the eclectic style of India.
Arture is a desi fashion brand that designs and manufactures slim wallets for men, passport sleeves, coin wallets, card cases and lots more. Their tag line “art + nature” reflects the sustainable production processes that they follow. Arture products are made of “cork” material, which is completely water-resistant, antibacterial, fireproof, anti-fungal, and natural.
This desi home décor brand offers a wide range of home furnishing solutions crafted to meet the style needs of modern Indian homes and offices. They offer beds, tables, seating and storage solutions. Their products feature minimalistic designs noned by clean lines, making them perfect for all settings.
This truly-Indian brand offers products that are a remarkable fusion of unconventional style and traditional craftsmanship. Cosa Nostaraa offers accessories for everyday use and occasional use. Their range of products include brooches, cufflinks, vintage buttons, lapel pins and tie pins.
William Penn, an online store that caters to an international audience, is celebrating the treasure called India. We are going “Vocal for Local” to show the world the rare and beautiful artistic gems hidden in this incredible nation. Our support is for the traditional craftspeople who use time-honoured methods to create stunning art and craft. William Penn is proud to provide a platform for the homegrown brands to reach out to a global audience. Explore our website to find spectacular handcrafted items, desi products as well as leather business card holders online. Whether you want to buy card case or get a gift envelope online, visit us.