William Penn was established in India during 2002 and was the first multi-brand retailer to offer fine writing instruments to consumers in India.
The first store in Koramangala, Bangalore was conceived as a walk through format stationery store to sell premium products. However, more than the success it achieved in selling conventional stationery, it helped discover the enormous interest of the Indian customer in acquiring fine writing instruments, hitherto unavailable in the Indian markets. The Forum Mall Store at Bangalore which opened in 2004, showcased popular international brands like Montblanc, Caran d’Ache, Sailor, Sheaffer, the likes of which were not seen on shelves of the Indian stores.
In the years that followed, the company has gone from strength to strength establishing 32 stores across India including Delhi, Mumbai, Hyderabad, Pune, Gurgaon, Kolkata, Chennai and Kochi, besides the five in Bangalore and so making William Penn the largest fine writing instrument chain of stores in India. To compliment writing instruments, the company has added high quality men’s accessories to its list of offering. To increase its reach, the company has partnered with Shopper’s Stop to operate William Penn Counters in several of their stores. The e-Commerce portal set up in 2007 allows customers to browse and shop from the comfort of their armchairs both within India and beyond. The strong distribution network across India and the customised services offered to corporate clients in all the major cities has further strengthened the customer bond. It is no surprise that William Penn has earned the distinction of becoming the single largest independent distributor of Sheaffer and Lamy Writing Instruments in the world.