Corporate gifting is serious business. Gifts are given to clients, partners, and employees for various reasons like the business achieving a benchmark, the company winning an award or celebrating a festival. Though the management may look at gifts and incentives as the same from the budgeting and planning perspectives; they are both different. While gifts are given to all the employees in a company, incentives are given to those employees who have fulfilled certain criteria like meeting a goal or completing a project ahead of the deadline. The management needs to consider various factors and attributes before selecting unique corporate gifts.