Once upon a time, pens were just writing instruments that people used for writing. However, a Hamburg banker, Alfred Nehemias, and a Berlin engineer, August Eberstein didn’t think of pens the same way. They saw pens as a symphony of luxury, craftsmanship, and innovative functionality.
Be it sharing the secrets or trying to steal the T.V. remote, sibling love is greater than any love in this world. With bittersweet memories of growing up together, it's a sibling that makes every family function better. And because it's Raksha Bandhan season, we thought of bringing you some amazing facts about the tradition along with a few handpicked gift choices to make your brother feel extra special.
Much like anything analogue, writing has been written off (pun intended) many times. But reports of its demise have been greatly exaggerated, with writing instruments selling in increasing numbers. And consequently, notebooks too. From quirky, branded diaries that corporates painstakingly design to echo their brand personality, to notebooks that try and bridge the gap between the paper and the screen, like the Moleskine Smart Writing collection, writing aficionados are using paper in droves. And making this transformation happen, like a rising phoenix, is the art of writing itself.
With the advent of the computers and keyboards, youngsters visiting our stores look at us with bewilderment when we at first invite them to try the fountain pen. They take hold of it, albeit rather awkwardly and start scribbling on the tester pad. Then the pen hits the paper and they begin to sense the pure pleasure of writing with it… oh boy! the amazement on their faces is a sight to behold. Private Schools in England insist on children using fountain pens to do their work, except for mathematics where they use pencils, as they ha
How do you explain this? In today’s world of hi-tech, you can jot down notes on a smartphone. Or even dictate your thoughts to ’Siri’ and her other audio siblings. Honestly, you don’t need paper. Then, how come the pen still finds a place in your pocket? Is it because there’s something really personal about scribbling in one’s own handwriting. Does writing with a pen induce a sense of calm in a world of purposeful chaos? Whatever the reason, one thing we know for sure. People are buying pens, and more than ever. A pleasant surprise, don’t you think? The numbers tell a story: In the last six months, we’ve sold over forty thousand pens!